2025 Masters Playbook Research Report

The Master’s Playbook:
Building and Managing a Competitive Degree Portfolio
Building and Managing a Competitive Degree Portfolio
Master’s education is evolving fast and that’s where the opportunity lies. The future belongs to the agile: schools that adapt quickly, think boldly, and design for change.
The Graduate Business Curriculum Roundtable in partnership with Hardcastle & Associates is pleased to announce the release of our latest research report: The Master’s Playbook: Building and Managing a Competitive Degree Portfolio. The report distills insights from 43 contributors from 38 business schools across 10 countries into our new Master’s Playbook report: designed to share experience and help schools take a more strategic portfolio approach.
We were excited to launch the report at our 2025 Symposium and are pleased to share the report today. You can order your free copies of The Master’s Playbook as well as our 2024 Being the Changemaker report on our website. Follow the link to complete the request forms.

The best master’s programs don’t just chase demand — they balance it with purpose, expertise, and authenticity. As one portfolio leader told us, “We only create programs where there’s a match of supply and demand — and faculty who really burn for the topic.”
Stay ahead of the change and request our latest research report today.
To request the Master's Playbook report - Click Here
To request the Being the Changemaker Report - Click Here
For questions, please email info@gbcroundtable.org
















































