Webinars
The Graduate Business Curriculum Roundtable organizes virtual educational presentations related to graduate business curricular and co-curricular topics.
Don't miss our upcoming webinars:
From Data Chaos to Precision:
A Roadmap to Enrollment Growth
Tuesday, September 24, 2024
Is data chaos holding your program back? Join us to unlock the secrets to data-driven enrollment success.
This webinar presentation explores how graduate business programs can overcome the data fragmentation crisis by integrating full-funnel data. We will share how unified data, an established model, and using a consolidated dashboard for data visibility can lead to more accurate enrollment predictions, improved efficiency, and stronger brand consistency.
Join to learn more about:
- The current state of data fragmentation in higher education
- Strategies for integrating CRM and media data
- Case studies of successful data unification projects
- The impact of unified data on enrollment predictions and marketing ROI
Presenters:
Rhea Vitalis, Vice President, Growth Marketing, Everspring
Coming from a diverse 16-year marketing background, Rhea has led fortune-500 companies, non-profits, startups, and legacy brands toward revitalization, new revenue, customer loyalty, and strategic futures. Prior to joining Everspring, she drove marketing at Encyclopedia Britannica’s B2B and B2C EdTech divisions for over 5 years, leading content strategy development and designing lead acquisition campaigns. She has also partnered with major e-commerce clients to provide visibility to the impact of marketing programs on their bottom line, and she brings over 10 years of content consulting experience and campaign building experience for Northwestern University, the University of Oxford, and advocacy foundations. Rhea received her BS in marketing from the University of Illinois at Chicago.
Rohun Pai, Executive Director, Growth Strategy, Everspring
Rohun leads initiatives to drive Everspring's growth, including the exploration and activation of new strategic partnerships, technology products, and service offerings. Prior to returning to Everspring, he was a Principal at Tyton Partners, advising universities, non-profit organizations, edtech companies, and investors looking to unlock growth in the higher education market. Before Tyton, Rohun spent three years at Everspring (2017-2020), leading projects at the intersection of enrollment marketing, student engagement, and technology enablement. Rohun started his career at Huron Consulting Group, spending three years in Huron's higher education practice where he helped universities navigate complex transformations across their human capital and finance-based operations. Rohun earned his BA from the University of Michigan and his MBA from the Kellogg School of Management at Northwestern University.
Everspring is a leading provider of education technology and marketing services for higher education. We help graduate business programs build and scale high-quality online and hybrid programs that amplify the university’s mission, drive enrollments, and yield outstanding student outcomes.
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