Webinars

The Graduate Business Curriculum Roundtable organizes virtual educational presentations related to graduate business curricular and co-curricular topics.

Don't miss our upcoming webinars:

What the Market Is Telling Business Schools:
How AI, Employer Demand, and Student Expectations
Are Reshaping Graduate Business Education

Wednesday, September 2, 2026

1:00 p.m. EST/10:00 a.m. PAC

The market for graduate business education is changing faster than traditional planning cycles, making data-informed decision-making more important than ever. As employer expectations evolve, prospective students change how they discover and evaluate programs, and AI continues to accelerate the pace of both, business schools need clear market signals to decide where to invest, adapt, and compete.

Join Scott Jeffe, Vice President of Market Research at Everspring, for an executive briefing on the market signals shaping graduate business education today. Drawing on employer demand data, student search behavior, and AI-driven market intelligence, Scott will surface the trends that matter most and demonstrate how business schools can use them to strengthen curriculum strategy, sharpen competitive positioning, and improve graduate outcomes.

Attendees will learn:

The employer, workforce, and student demand signals shaping graduate business education today.
How AI is changing the way prospective students discover and compare programs.
How leading institutions are using market intelligence to inform curriculum and program strategy.
Practical pilot opportunities and the KPIs that help measure market impact.The session concludes with live Q&A, leaving attendees with practical ideas they can begin evaluating over the next 6–12 months.

Who should attend: Business school deans, associate deans, curriculum leaders, executive education leaders, and senior graduate business administrators.

Presenter: Scott Jeffe, Vice President, Market Research and New Markets
Scott leads Everspring’s market research services. He is a nationally recognized expert in the graduate, online, and adult education space. Prior to joining Everspring, Scott was Vice President of Graduate and Online Research at Ruffalo Noel Levitz, where he served as principle thought leadership and research lead for these markets. Over 20+ years, he has conducted market research consulting engagements for more than 400 institutions in 40+ states, helping institutions maximize enrollment and growth. Scott is known for customizing best practice methodologies to meet the unique needs of each client, with a focus on clear, insightful, easy to understand visualizations and action steps. He is the author of 20 national studies and more than 150 blogs and articles, and has presented at more than 200 conferences and seminars, all focused on providing institutions with useful and compelling data that can drive innovation and change.

Moderator: Jeff Bieganek, Executive Director, Graduate Business Curriculum Roundtable

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Please note that the Graduate Business Curriculum Roundtable reserves the right to deny entry to AI Assistants/Bots/Notetakers to any of our virtual events.