Developing faculty buy-in to deliver impact and purpose in the MBA curriculum


   Session Overview

Developing faculty buy-in to deliver impact and purpose in the MBA curriculum

As the intersection of business, politics, and society grows, it is incumbent upon MBA programs to focus on the broad social impact of business decisions in their curriculum. A key challenge is to get students to think not only about shareholders in business decision-making, but also about key stakeholders: workers, communities, equity, and the environment, among other things. This session will explore the central challenges and opportunities to get faculty buy-in to bring social impact and innovation to the MBA classroom across various disciplines. Participants will share information and best-practices about their efforts or aspirations in this area and report back to chart a way forward for the MBA curriculum.


Santanu Chatterjee

Director, Full-Time MBA & MSBA Programs and Josiah Meigs Professor of Economics, Terry College of Business, The University of Georgia
Dr. Santanu Chatterjee is the Director of the Full-Time MBA & MS Business Analytics programs and a Josiah Meigs Professor of Economics at the University of Georgia's Terry College of Business. Prior to joining UGA's Economics Department in 2001, he earned his PhD from the University of Washington. Dr. Chatterjee's research interests lie at the intersection of economic growth and development. He is a three-time winner of the Economics Department's George P. Swift Teaching Award, the Hough O. Nourse MBA Teacher of the Year Award, the Outstanding Faculty Award for Teaching from the Terry College of Business, and the Josiah Meigs Distinguished Teaching Professorship from the University of Georgia. He has also been a visiting scholar at the International Monetary Fund, the University of California at Berkeley, and the University of Hamburg in Germany.

Sundar Bharadwaj

The Coca-Cola Company Chair of Marketing, Terry College of Business, The University of Georgia
Dr. Sundar Bharadwaj is the Coca-Cola Company Chair of Marketing in the Terry College of Business at the University of Georgia. He has been on the Terry College Marketing faculty since 2011, after being on the faculty at Emory University's Goizueta Business School for 18 years. Dr. Bharadwaj’s research interests include the marketing-finance interface, marketing strategies and capabilities for the digital and AI environments and societal issues in marketing. Dr. Bharadwaj has been a visiting faculty at a number of prestigious institutions, such as The Wharton School at the University of Pennsylvania, Singapore Management University, and the Indian School of Business. Dr. Bharadwaj is an expert in the area of consumer behavior and has written extensively on the social impact side of marketing. He earned his PhD in Marketing from Texas A&M University in 1994.